If you’ve ever seen someone strut into a party wearing a psychedelic pineapple shirt or a jungle explosion of florals and thought, “What on earth is that?”—you’ve likely crossed paths with a member of the BadShirt Club. But here’s the twist: that shirt isn’t just for shock value. It’s a symbol of something much deeper—mental health awareness.
Founded in 2022, BadShirt Club isn’t your average fashion label. It’s a bold social movement wrapped in bright fabric, started by John Parnell in memory of a close friend lost to mental health struggles.
One Shirt = One Conversation (and £1 for Mental Health)
Every shirt sold contributes £1 directly to mental health initiatives, including the brand’s official partner, Suffolk Mind. But the mission doesn’t stop there. Each shirt also comes with a mental health toolkit, offering real, practical guidance that can help users cope, understand, and reach out.
This simple combo—shirt plus toolkit—opens the door for meaningful conversations. Whether it’s at a pub, a BBQ, or in your office Zoom call, wearing a “bad shirt” is often the icebreaker that leads to something much more important.
Fashion That Actually Feels Good
Forget dull corporate polos or plain tees. BadShirt Club is an explosion of individuality. Whether you’re into:
- Floral madness
- Hawaiian nostalgia
- Psychedelic time travel
- Loud, rebellious colours
There’s a shirt for you—and it’ll arrive with purpose stitched into every seam.
And yes, they’re comfortable as hell, made from quality materials that feel as good on your skin as they do on your conscience.
Join the Club—Literally
BadShirt Club offers a monthly shirt subscription—each drop more outrageous and conversation-worthy than the last. Think of it as a dopamine hit in fabric form, landing at your door every month, ready to brighten your wardrobe and your week.
- Unique designs you won’t find anywhere else
- Community perks and exclusive invites
- A growing movement of people who wear their heart—and message—on their sleeves
It’s Not Just a Shirt. It’s a Signal.
Wearing a BadShirt isn’t about trying to be ironic or edgy—it’s about showing you care. That you’re open. That you’re part of a tribe that’s tired of silence and ready to talk.
Because the more we wear the message, the more people will see it.
Join the Movement
If you want to wear something that starts conversations, sparks joy, and supports a real cause, it’s time to get a little loud.
Head to badshirt.club to find your next favourite shirt—and become part of something bigger than fashion.