Motherhood is a transformative experience—beautiful, exhausting, and filled with moments that shape a lifetime. For Elle, founder of Solly Baby, the transition into motherhood was anything but easy. Sleepless nights, colicky cries, and the overwhelming responsibility of nurturing a new life left her searching for solutions. What she found wasn’t just an answer for herself—it was the beginning of a babywearing revolution that would change the lives of parents around the world.
From Struggle to Innovation
Like many first-time mothers, Elle quickly realized that keeping her baby close was key to soothing and bonding with her little one. But traditional baby carriers left her with aching shoulders, a sore back, and headaches. She knew there had to be a better way.
With a pregnant belly and a $50 Craigslist serger, she got to work. Experimenting with soft, breathable fabrics, tweaking the design for comfort, and ensuring that the wrap reflected her personal style, she created the first Solly Baby Wrap—a babywearing solution that was not only functional but also beautiful and effortlessly wearable.
A Brand Built From the Heart
What started as a personal solution soon became a passion. Elle spent countless nights cutting, sewing, and refining her wraps—all while raising her little ones. She set up a small Etsy shop and attended local pop-up events, sharing her creation with other parents who, like her, craved a more comfortable, confidence-boosting babywearing experience.
The early days weren’t easy. Sales were slow, but Elle believed in her vision. She understood that success and failure were next-door neighbors, and she was determined to keep knocking on the right door.
The Turning Point: A Social Media Surge
Three years into the journey, everything changed. Social media became a powerful tool, allowing real moms and dads to share their experiences with Solly Baby. Word-of-mouth spread like wildfire, and soon, the wrap that had once been stitched together on Elle’s dining room floor was being worn by parents across the globe.
Fast forward nearly a decade, and Solly Baby is now a global brand. Recognized for its premium quality, comfort, and style, the wrap has been named “Best Wrap” by The New York Times’ Wirecutter, featured in Vogue, Parents Magazine, Martha Stewart, and the Today Show, and even embraced by Hollywood moms like Anne Hathaway, Pink, Ayesha Curry, Olivia Wilde, and Serena Williams.
But more than the accolades, what truly sets Solly Baby apart is the community of real parents who swear by it—the ones juggling Target runs, navigating sleepless nights, and experiencing the magic of keeping their baby close.
Why Solly Baby? A Wrap That Changes Everything
The Solly Baby Wrap isn’t just another carrier—it’s a game-changer for parents who want to:
💛 Keep their baby close, hands-free – Whether it’s grocery shopping, chasing after a toddler, or simply making a cup of coffee, the Solly Baby Wrap allows parents to do it all while keeping their little one safe and snuggled.
🌿 Experience lightweight, breathable comfort – Made with buttery-soft, sustainable TENCEL™ Modal, the wrap evenly distributes weight, eliminating back and shoulder strain.
✈️ Feel confident traveling anywhere – From running errands to globetrotting, the Solly Baby Wrap makes adventures with baby effortless.
🤱 Make those early months easier – The wrap reduces crying, promotes bonding, and creates a calming, womb-like experience that newborns love.
More Than a Wrap—A Movement
For Elle, Solly Baby is more than just a business—it’s a deeply personal mission to support new parents in their most vulnerable, beautiful, and overwhelming moments. It’s about creating products that empower mothers and fathers to bond with their babies, move confidently through parenthood, and embrace the journey with love.
Her journey from a struggling new mom to the founder of a global babywearing brand is proof that sometimes, the biggest revolutions start in the smallest moments—like holding your baby close and knowing you’ve got this.